SERUMS .
We get a lot of questions on serums. People are confused about what they are , how to use them and how to incorporate them into their daily regimen . If this sounds like you , read on to see the answers to your most common questions ! WHAT IS A SERUM Serums are lightweight , fast-absorbing liquids used as an alternative or in addition to moisturizing creams or lotions . Serums are usually formulated to have the highest concentration of active ingredients in a skin care line-up . WHAT IS THE DIFFERENCE BETWEEN A SERUM AND A MOISTURIZER ? Serums are formulated to penetrate the skin and deliver potent active ingredients into deeper layers of your skin than a regular moisturizer . A moisturizer might also contain active ingredients , but it is primarily designed to form a barrier between the skin and the outside world , helping the skin to retain moisture . Unlike moisturizers , serums do not contain occlusive or airtight moisturizing ingredients such a...