SERUMS .

We get a lot of questions on serums. People are confused about what they are , how to use them and how to incorporate them into their daily regimen .
If this sounds like you , read on to see the answers to your most common questions !

WHAT IS A SERUM 

Serums are lightweight , fast-absorbing liquids used as an alternative or in addition to moisturizing creams or lotions .
Serums are usually formulated to have the highest concentration of active ingredients in a skin care line-up .







WHAT IS THE DIFFERENCE BETWEEN A SERUM AND A MOISTURIZER ? 

Serums are formulated to penetrate the skin and deliver potent active ingredients into deeper layers of your skin than a regular moisturizer .
A moisturizer might also contain active ingredients , but it is primarily designed to form a barrier between the skin and the outside world , helping the skin to retain moisture .
Unlike moisturizers , serums do not contain occlusive  or airtight moisturizing ingredients such as petroleum or mineral oil that keep water from evaporating .
They also contain fewer lubricating and thickening agents , like nut or seed oils .
Most serums are water-based, eliminating oils altogether.

WHY SHOULD I USE A SERUM ? 

Serums are not mandatory in a regimen .
If you have specific skin care concerns such as wrinkles or age spots that your regular moisturizer is not addressing , you may want to consider incorporating a serum into your regimen before your moisturizer .
Customizing your skin care routine with a targeted treatment can help deliver results faster . Because serums are usually oil-free , lightweight and non-greasy , they can be a great alternative to moisturizing creams and lotions for people with oily skin year round or those with combination skin during warmer months .

WHEN SHOULD I AVOID SERUMS ?

Those with chronic skin conditions like eczema or rosacea have weaker skin barriers . The liquid or gel-like texture of a serum can penetrate the skin too quickly , causing irritation .
Speak with your dermatologist if you have serious skincare issues before incorporating a serum into your regimen .

ARE SERUMS WORTH THE EXTRA MONEY ? 

Yes . Serums contain higher concentration of active ingredients , which are more expensive than thickeners . So the higher price of the serum is justified .
The good news is you only need to use a few drops of a serum , so a 1ounce container should last you months .

HOW DO I INCORPORATE SERUMS INTO MY SKINCARE REGIMEN ? 

Different serums are meant to be used with different frequencies and at different times of day .
Read all instructions carefully to avoid overusing or combining active ingredients .
To maximize the effect of your serum , after cleansing your face , apply a pea-sized amount of serum , patting it evenly over skin with your finger . Then apply your moisturizer .
If you have sensitive skin , wait 10 to 15 minutes after washing your face before using serum . Applying a water-based product to damp skin is more likely to lead to irritation .

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